Tuesday, December 14, 2010

Mktg plan of Nokia - Phase 2 (1)

After the completion of planning stage of marketing plan, an organization has to go through next stage which is strategic options. It deals with various key issues that a firm needs to look at. They are marketing objectives, Strategic objectives, Marketing mix, STP (Segmentation, Targeting, Positioning) process, Distribution process and Value chain.

The phase 2 of the marketing plan for Nokia SIM cards deals with each of this. In order to diversify in to SIM cards market, Nokia needs to identify key issues that it has to deal with and the competitive advantage it needs to focus on to penetrate in the market and gain market share. The marketing objectives deal with increase in sales volume and profitability. Strategic objectives can be found out with the help of BCG matrix. Marketing Mix deals with the 4 P’s (Product, Price, Place, and Promotion). Distribution process deals with the ways in which Nokia can deliver its SIM cards to the customers and Value chain deals with the steps that needs to be undertaken in order to manufacture and deliver SIM cards to its customers.

It is defined as, ‘marketing goals that the business must achieve in order to meet its wider business objectives’. Some of the main marketing objectives of an organization are to increase its market share, differentiate its products from competitors, develop brand value among its customers, and introducing new products or services in the market. The strategic objectives of an organization can be measured with the help of BCG matrix. BCG matrix helps to measure an organizations business units or product lines. 

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